About me

Hi! This is Lucia. I am a WordPress Developer and Product Manager.

I am a proactive, curious and self-organised WordPress developer with a strong focus on UX, accessibility and metrics. I am someone who enjoys solving real-life problems from a customer-centric perspective.

For over 10 years, I have been optimising digital products in a variety of roles, working with multicultural teams in the hospitality & travel industries and the start-up ecosystem.

I have experience working at every level of the software development process, from design to back-end development and strategy. My background in engineering enables me to comprehend intricate tasks and collaborate effectively with development teams.

In my spare time, I am a mentor of female young developers helping them with their inclusion in the market.


I have been working for agencies and clients, both as an employee and as a freelance web developer. I collaborated with agencies in London, Madrid, Barcelona, Amsterdam and US. I built websites for famous hotels and large e-Commerce projects.

🎓 Education

I studied Software Engineering at the University of Sevilla and after that, I studied Graphic Design and Multimedia Technologies at CEADE Sevilla.

I think it is important to understand more than just code. I try to be up-to-date in the field of SEO, marketing, photography, UX and design following short courses, attending meetups and WordCamps.

🎖My expertise

  • Front-end development
  • Backend development
  • WordPress
  • UI, UX & design systems
  • RWD & cross-browser compatibility
  • Web Accessibility 
  • WP code standards
  • Agile methodologies ( SCRUM )
  • Jira, Trello, Slack, Notion

🔧 Technologies & tools

  • HTML5, CSS3, JavaScript, PHP, SQL
  • Sass & Less
  • Object-Oriented Programming
  • WordPress custom theme and plugin development
  • Gutenberg, WooCommerce set up and extensions
  • Multilingual websites
  • MVC frameworks, API integrations
  • Git, NPM, Gulp

If you are curious about my technical skills, soft skills or anything else, do not hesitate to contact me at luciasanchezfraile@gmail.com.  I’ll be happy to provide you with more information.